About Us

your move is our mission

At Innovative Realty Solutions, real estate is about more than just closing deals—it’s about serving people with purpose, care, and dedication. As a family-founded and locally owned company, we’re proud to help individuals and families across North Alabama make confident, meaningful moves.

Whether you're buying your first home, selling a longtime property, or investing in your future, we're here to guide you every step of the way. Our mission is to make the process simple, honest, and centered around what matters most to you.

As REALTORS®, we offer a better home buying and selling experience by providing a fair, honest, and innovative real estate process. Are you ready to make a move? Feel free to give us a call at (256) 230-5950 or contact us by clicking here.

Core Values

1. Faith

We trust God to guide our steps and lead our business with purpose and integrity.

2. Family

We value people over profit and believe that real relationships build lasting success.

3. Community

We give back and stay connected—because strong communities create strong futures.

4. Innovative

We embrace fresh ideas and smart solutions to better serve our clients and each other.

5. Drive

We show up every day with passion, and the determination to go above and beyond.

6. Growth

We never stop learning and improving. Our aim is to be at least 1% better each day.

7. Legacy

We build with intention, knowing that what we do today shapes the future for generations.

Learn more about our team by clicking here!

Caleb McConnell, Co-owner & REALTOR®

Briana McConnell, Co-Owner & CFO

Donna McCown, Broker & REALTOR®

Brittany Powell, Chief Operating Officer

Chloe Smith, Digital Marketing Manager

Donna Powell, Community Outreach Director

Karin Gross, REALTOR®

Carol Green, REALTOR®

Meike Fisk, REALTOR®

Ginger Malone, REALTOR®

Fiorella Carr, REALTOR®

Kayla McCravy, REALTOR®

Amber Ellis, REALTOR®

Candice Bledsoe, REALTOR®

Emily Banta, REALTOR®

Heather Green, REALTOR®

Heather Grace McBay, REALTOR®

Monica Pearson, REALTOR®

Kristy Reith, Associate Broker & REALTOR®

Joey Jackson, Associate Broker & REALTOR®

In Loving Memory of Jim Looney

Learn more about our team by clicking here!

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Relocating to Limestone County, Alabama

Our team has proudly called this region home for years—and we've helped countless families do the same.

Limestone County and the surrounding areas offer some of Alabama’s most scenic landscapes, vibrant communities, and breathtaking views. Whether you're drawn to a slower pace or looking for room to grow, North Alabama offers something for everyone.

At Innovative Realty Solutions, we specialize in helping buyers navigate the local real estate market with confidence. With over 25 years of combined experience, we bring deep knowledge of the area and strong relationships with trusted agents, lenders, and contractors.

We live here, we work here, and we’re rooted in the community. We understand local laws, standards, and practices—and we always operate with integrity, transparency, and care.